Online/Offline Marketing Specialist

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Online/Offline Marketing Specialist

Full-time · Utrecht, The Netherlands

Lab Digital is a next-level digital agency. With passion, we build best-in-class solutions for our clients and make a positive impact on society. Marketing is an important part and we are looking for someone who can, with just as much passion, take our marketing to the next level.


You can become key to the growth of our organisation in all areas. It will be your responsibility in the marketing area to contribute to achieving our strategic goals. From sales focused on leads, recruitment of new colleagues to labour market communication. You ensure that everything we do is taken up in a structured and organised way, but also that we can make better informed marketing decisions. There is a great start within our organisation in the field of marketing, but now it is up to you to take it to the next level. You will work the existing initiatives into a plan and expand it with new initiatives. Of course, based on your marketing expertise and available data, not only in the short term but also in the long term.

Every day, you interact with different people in our organisation. From management members to people in the middle of our development projects. Cooperation with our own creative people is an important part. You take care of the structure and organisation of marketing activities and also the execution. To ensure that there is continuous output on all kinds of channels, online and offline. Within our organisation, you are the only marketeer, which gives you a lot of freedom and responsibility. And when choices have to be made, you know how to get everyone on the same page to achieve the most impact with the right choice. Read more about working at Lab Digital.

About you

Making an impact is more important to you than always having a bigger marketing budget. Getting the most out of something because what we do is the greatest version, not the most expensive. From your knowledge and expertise, you dare to express your own opinion with confidence. You stand by what you know and are not afraid to learn new things. Pro-activity and independence define you. Being data-driven is in your blood and with your skills you know how to collect, analyse, translate and correctly communicate data to colleagues.

You do not have all (substantive) knowledge yourself, but you know how to find and enthuse others to get things done. You easily make use of the different areas of expertise in our organisation: from very creative people to very technical people. You use these strengths in the right way to create noteworthy content. You are definitely creative, not in pictures but certainly in ideas. Because of your people skills and communication skills, you know how to act towards your colleagues depending on the scenarios. You take one colleague by the hand and guide them through the process of writing a piece of content. The other you talk through why choosing this campaign contributes to that long-term goal for this year.

Read more about Lab Digital here.


  • 5+ years of experience in online marketing
  • Proven experience in independently realising online marketing expressions from start to finish
  • Strong analytical skills and data-driven decision making
  • Experience with strategic thinking and (long-term) planning
  • Experience with writing content appropriate to the channel, organisation or message
  • Experience with arranging and directing colleagues on 'their' contribution
  • Very good communication skills
  • HBO thinking and working level

Nice to have

  • Experience with analytic tools, such as Google Analytics

A great team

Laptop, headphones and more

Pension plan


Flexible hours

25 vacation days

What we offer you

  • 25 vacation days and a favorable pension plan
  • Bonus in case of a positive operating result
  • Hybrid working and flexible hours in consultation with your team
  • No concessions on gear you need to do your job well including laptop, headphones and more.
  • We have a strong engineering culture and are active in the Open Source community. Check out our 70+ projects on our GitHub profile and
  • We work for well-known large international organizations.
  • We are a growing company and keep a constant focus on your development, drivers and ambitions. You may work on both personal and professional goals with us through a growth plan.
  • A lot of freedom and a great working environment.
  • Collaboration with many digital specialists and a really fun team!

Work should be fun, substantive and also with each other. We like to look at your ambitions together with you and help you you realize them.

"We've done a lot over the past few years. But now we're ready for someone to take our marketing to the next level."

Michiel, Commercial Director

Your colleagues

Our team consist of 80+ colleagues and you'll work with a lot of them. Curious about who your colleagues will be? Take a look at the profiles of Michiel, Vivianne, Erik and Gijs. 

Michiel Tielemans

Commercial Director

Vivianne van der Linden

Planning & Recruitment manager

Erik van Zuylen

Organisation Development Manager

Gijs Edelbroek

Strategy Director

Let's talk

Are you the person we are looking for? Apply for this position and we would love to talk to you. Unfortunately, we can't sponsor or transfer visa's right now.

Lab Digital does not work with third parties to fill this position.