Online marketing specialist

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online marketing specialist

Full-time / Part-time · Utrecht, The Netherlands

As a online marketing specialist at Lab Digital, your primary objective is to drive the growth of our client base and team by generating fresh leads. This role offers an exciting prospect for someone with a good understanding of how digital agencies help brands, a genuine enthusiasm for creating marketing campaigns, and a customer-driven approach to communication. You will thrive in this position if you put your broad understanding of online marketing to work.

About you & the role

As an online marketing specialist at Lab Digital, you will play a pivotal role in creating awareness, and attracting both new clients and talented individuals to join our company. You will be responsible for creating and executing comprehensive marketing strategies, with a primary focus on online marketing. Your work will encompass generating marketing qualified leads through advertising, content marketing, and supporting marketing activities related to our sales team's presence at events.

We are at the beginning of applying online marketing, and believe this will be of crucial importance to us in the next few years. You can have a large impact on our marketing. Essentially we are looking for someone who can own both the strategy and execution of our marketing.

Two factors are indispensable in your success: you are independent and come up with strategies and actions to connect to leads, and you have a passion for what it is Lab Digital does: helping clients with the strategy and delivery of their e-commerce needs!

Lab Digital is a digital agency and has been leading in helping brands evolve or replace their e-commerce using composable architecture, and is known as one of the most proficient and knowledgeable players in the field. We take pride in staying ahead of industry trends and consistently raising the bar in digital excellence. As we continue to grow, we're seeking an enthusiastic and results-driven Online Marketing Specialist to join our team.

what you do

  • Develop and execute marketing strategies: collaborate with the wider team to develop, implement, and manage marketing strategies that drive brand awareness and lead generation.
  • Content marketing: Create engaging and relevant content that resonates with our target audience. This includes blog posts, social media content, whitepapers, case studies, and more.
  • Online advertising: plan, execute, and optimize online advertising campaigns across various platforms (e.g., Google Ads, social media, display ads) to drive inbound leads.
  • Event Marketing: support the sales team by creating marketing collateral for events, trade shows, and conferences to enhance our presence and attract potential clients.
  • Lead generation: implement lead generation tactics to identify and nurture potential clients while also contributing to finding talent for our organization.
  • Data analysis: regularly analyze marketing performance data to make data-driven decisions and optimize marketing strategies for better results.

  • SEO and SEM: optimize our online presence through SEO and SEM strategies to improve search engine rankings and drive organic traffic.

  • Social media management: manage and maintain our social media profiles, sharing relevant content and engaging with our audience.

  • Collaborative approach: work closely with the sales and recruitment teams to ensure alignment with organizational goals and objectives, and with our strategy, design and technical teams to create content and coordinate campaign activity.

what you bring

  • Proven experience on medior+ to senior level (minimum of 5 years) in online marketing, preferably within a digital agency or similar industry.
  • Strong knowledge of online advertising platforms, SEO, content marketing, and lead generation techniques.
  • Exceptional written and verbal communication skills.
  • Proficiency with marketing software and analytics tools.
  • Self-motivated, detail-oriented, and able to work both independently and as part of a team.
  • Creative thinking and the ability to generate new, innovative marketing ideas.
  • Understanding of e-commerce and compassable architecture or experience in selling (complex) technology solutions

€ 3.750 - € 5.000 per month

25 vacation days

Laptop, headphones and more

Flexible hours

Knowledge sharing

what we offer

If you're spending a big portion of your life working, why not do it where you really count, and where there's room for your ambitions? Imagine a place where you can experiment with trending technology and create beautiful products for intriguing clients. Our success lies in our people, and that's why we put them at the heart of everything we do. This translates to a constant focus on them: we're always looking out for their well-being and growth. That's not only about basic terms; it's also about focusing on you as an individual and on your role within your team.

Key aspects of those efforts include foundational conditions, a strong focus on individual ambitions and nurturing collaboration.

 Benefits & perks

  • Starting salary of at least € 3.750 per month and with experience and growth, it can go towards € 5.000
  • 25 vacation days and a favourable pension plan
  • Profit sharing among all (13th month) in case of a positive operating result
  • An office centrally located in Utrecht, The Netherlands, walking distance from a public transport hub
  • A naturally lit, green environment that is healthy and provides tranquility
  • A strong focus on your personal ambitions
  • Hybrid working and flexible hours in consultation with your team
  • The opportunity to work from abroad for a period and to further balance work with enjoyment and relaxation in the form of a workation
  • No concessions on gear you need to do your job well including laptop, headphones and more


  • Our international team consist of 80+ colleagues. Lab Digital has a strong engineering culture and you’ll be working in multidisciplinary teams with talented colleagues
  • For several consecutive years, Lab Digital has been recognized by its team as an official Great Place To Work(GPTW). 
  • Freedom and DEI (Diversity, Equity and Inclusion)
  • Fun: facilitated lunches, theme borrels and team events. But also the freedom to arrange it yourself, whenever you want.

(Personal) development

  • Constant focus on your development, drivers and ambitions through Mentorship Programme, PersonalDevelopment Plan, Lab Academy, Growth Paths for Juniors and Mediors and collaborations with educational institutions.
  • 3-day personal development training with a great external coach in the 1st year of your employment. Set by the beach and fully catered for.
  • Weekly dedicated time for learning and a library of courses, books and trainings to choose from.
  • Help to develop our clients with multiple brands and regions like Danone, Frasers Group, Mars, Knives & Tools, Heijmans, Spring GDS & SLB Diensten
  • We grow with you when you grow. Not only professionally, but also when you at home in your potential role as a parent. Therefore we offer additional days off, to support you in the transition into parenthood: perhaps the most important role you will ever have.

"Because we work with innovative technologies and follow new developments closely, there is something new to learn on every project, which makes the work fun, dynamic and challenging."

Mike, Technical Lead

your colleagues

Our team consist of 80+ colleagues. Curious about who your direct colleagues will be? Take a look at the profiles of Michiel, Sander, Gijs, Seth & Seb.

Michiel Bijland

Managing Director

Seth Laisina

Digital Art Director

Gijs Edelbroek

Strategy Director

Seb Potter

Technical Strategist

Let's talk

Are you the person we are looking for? 
Apply for this position and we would love to talk to you.

Lab Digital does not work with third parties to fill this position.